Swiss cycling brand ASSOS is opening a new store in London joining the competition with the likes of Tineli, Rapha, Vulpine, Morvélo and their other British competitors. This will be their first store outside Switzerland.
Cycling has exploded in popularity in the UK delivering a windfall for bike retailers and manufacturers in the country. Bike sales jumped two years ago by two thirds. According to the Office for National Statistics, UK manufacturers’ sales of cycles increased to £60.2m by value in 2014 from £35.6m the year before.
According to Halfords, the retail market for bikes, cycling clothing, parts and accessories in Britain was worth £1.4bn (2013) and growing at about 5pc a year. The sports nutrition market is also worth in excess of £320m in the UK and almost £20bn globally.