Two thirds of British consumers would do online shopping from another country if they got better prices.
PwC surveyed nearly 23,000 people across six continents to find out about their shopping habits. The survey found for example that 1000 UK consumers interviewed were relying heavily on social media, using sites like YouTube and Pinterest to help them with decision making.
55% UK residents said that they would buy over internet due convenience rather than just because of better prices, when rest of the world’s 60% of consumers would go for better prices.
Very high 70% of UK consumers say that they will buy good outside Britain on-line within the next year.
Time to ramp up those Finnish web shops?